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True Price™ — A Data-Driven Approach to Fair Pricing

Imagine being certain you know the True Price before making a deal. Providing price certainty is why we created our True Price AI system. It is at the heart of everything we do. We work around the clock to ensure every iGuide Price Report provides the latest, most accurate pricing whether you're buying or selling. True Price is the result of large-scale analysis of actual sales prices by our network of AI price scouts.

With knowledge comes confidence

The ability to accurately determine a fair market price prior to a transaction is a big advantage in any negotiation. To make this possible, iGuide created True Price, our proprietary system designed to provide you with timely and reliable information on the current market value of all kinds of tangible assets. By leveraging real-time sales data from our data partners, we provide a more efficient and accurate alternative to antiquated methods such as price guide books. This approach empowers you to make informed decisions and ensure you come out on top. You become an instant expert.

True Prices — Not just asking prices

Advertised prices on the Internet are not to be trusted. Scams and charlatans abound. Whether buying or selling, knowing true market value is crucial to your success. iGuide Price Reports give price confidence by showing actual prices paid for comparable items. We analyze mountains of price data from our partners. We do the hard work so you don't have to. iGuide Price Reports arm you with the knowledge necessary to be a successful market participant.

What is an iGuide Price Report?

A iGuide Price Report is a well-researched appraisal letter which you can print or save in your iGuide member account. It includes retail pricing and in many cases a wholesale price as well. The report shows what others have paid for similar items. You can use this appraisal report as a reference when shopping for an item from a iGuide Certified Dealer or when selling online or in person.

How do I use my iGuide Price Report?

The report provides recommended pricing based on the grade or condition of the item, supported by recent sales transactions of iyems similar or identical to your item of interest. The data is organized by price, giving you a comprehensive picture of the market, so that you can easily recognize a fair price.

What are ASK and BID prices?

The iGuide Price Report typically consists of a both an ASK and a BID price, often with a list of recent comparables serving to support the price. The iGuide Price Report is divided into sections that help you understand where the Market Average falls for the item that interests you.
These sections are:

Ask Price

The Ask Price is the retail price a dealer asks for the item. The iGuide ASK price is our proprietary calculation based on our market analysis of True Market Data.

Bid Price

Bid Price is the wholesale price a dealer would likely pay. Transactions in this price range are C2B (consumer to business). When selling in bulk to a dealer expect the wholesale price to average around 50% of ASK or retail for common items, and 80-90% for rare or high value items. Remember, dealers support the market by buying in bulk and must make a fair profit to merit the investment of large sums of money.

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